ACHIEVEMENTS
Increased Traffic
In-Store Traffic by 34%
Website Traffic from 600 to 3000
Decreased
Customer Acquisition Cost
CAC Down by Up to 48%
Increased
Income to Cost Ratio
Boosted sales by $250,000 in 6 months while reducing Cost of Goods Sold (COGS) by 10%
Sales Funnels
Created new processes that reduced interactions before close by 37%
Marketing
Increased Return On Ad Spend (ROAS) by 63%
Margins
Improved Net Margins by 29%
Pay-Click-Advertising
Reduced cost per click by 62%
Customer Acquisition Cost
Reduced customer acquisition cost from $93 to $24
Revenue
Increased LTV
(Life time Value) of customer
by 39%
CASE STUDIES
Johnny
Johnny loves making great sandwiches so much that he decided to make a living out of it. His passion for crafting top quality sandwiches helped his business BOOM. He got so popular that he made over $1,000,000 in sales during 2018. But, at the end of the year he realized that after all his expenses, his final profits were only $26,000!
It just didn’t make sense to him. Johnny worked an average of 63 hours per week without taking any vacation time. No matter how much he loved making sandwiches that people love, life was becoming stressful. Burnout was creeping in. He was starting to doubt himself. What’s the point of selling $1,000,000 worth of product if you can’t enjoy the benefits of it?
After working with Johnny, the Access to Clients team was able to increase his sales run rate to $1,300,000 while reducing his cost of goods sold (COGS) by 10%. By the end of 2020, he will make a profit of between $150,000 to $175,000.
Johnny was able to hire an additional person and take his family on a well deserved vacation.
Ethan runs a hard business: junk hauling. He’s incredibly successful and has a solid 5 star rating on Yelp with over 250 reviews. He gets lots of referrals from his customers who love the customer service he and his team give.
In 2018 alone, he generated $375,000 in revenue. Ethan has 2 trucks and 2 part time employees. Even with his team there, he’s been working harder than ever, sometimes 7 days a week, and that takes away from the family time that he desperately wants.
After working with Ethan for just 3 months, we were able to reduce his customer acquisition cost by 34% while increasing the customer lifetime value by 22%. This resulted in an increase of $145,000 in sales without much additional backend work for the team. Same 2 trucks, same 2 part time employees - with more hours to go around for them!
The major difference is that Ethan gets to spend more time with his son now. He gets to go fishing and doesn’t have to work on weekends anymore. The days off over the weekend help him keep his priorities straight, so he can dedicate himself fully to his work the rest of the week.
Ethan
Software
We worked directly with a software company to assist in creating their marketing materials, investor deck, web copy, and email communication. Our team was involved in hiring, business development, and fundraising during the startup phase.
We raised over $7 million while growing the team from 10 to 22 people. Over the course of our partnership, we were able to acquire multiple high-value clients through targeted marketing strategies and events, reducing the onboarding time and increasing the lifetime value (LTV) of each customer.